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Engagex call center4/29/2023 The emails and direct mail pieces alone weren’t enough, but when those efforts were followed by an outbound phone call, they were better suited to drive responses and fill hotel rooms. They produced nearly twice the number of responses, when compared to the response from direct mail and email alone. Simply supplementing the email and direct mail marketing efforts with an additional channel of contact produced extraordinary results for this hotel. The results were nothing short of astounding! They quickly and efficiently went to work to become a seamless extension of their team, making outbound calls as a follow-up to the emails and direct mail marketing. In an attempt to increase their responses and fill more rooms, the hotel asked my team of highly trained callers for assistance. Despite their current marketing promotion program consisting of email and direct mail, response rates were lower than the marketing team desired. Recently, a valuable client was struggling to fill their expanded hotel rooms to the capacity that they had forecasted. Chances are that there’s a group of players that is just a personal phone call away from becoming loyal customers. ![]() How to utilize your staff to drive more trips and impact flat revenuesĬasino executives often devote most of their resources to top-end players, while devoting fewer resources to lower valued players, thus missing out on opportunities to grow the middle segment of their database.
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